Casa Noble Tequila Crystal

About Casa Noble Tequila

Each bottle of Casa Noble Tequila is made from blue weber agave plants, which are matured exclusively on the 3000-acre Casa Noble estate. The estate, which is situated in the Jalisco region of Mexico, is nestled among rolling hills and steep valleys: "We have our own microclimate in the agave fields," explains owner Jose Hermosillo. "We grow our plants at a high altitude, and the fields are on an incline, which makes for more fibrous agaves, which yield a tequila with lots of character and spice and herbal notes. That's why we have our own agave fields, so we can control that profile and have very unique taste factors."

Once the certified-organic agaves have matured for up to fourteen years, they are harvested by Casa Noble's legendary jimadors. "We hire our jimadors full time," Hermosillo says, "so they're living on the land all their lives, for two or three generations, in some cases. So they know when the agaves are ready. Some people call them 'agave whisperers.'" After the agaves have been harvested, the hearts of the plant (piñas) are removed using a small, flat knife called a coa. "It's amazing how a jimador can touch that dark spot and say, "Oh, the sugar content of this is such and such", Hermosillo says of the piñas. "We'll take it to the lab, and the sugar content will be exactly what he said."