Ketel One Vodka

About Ketel One Vodka

The company entered a new, modern era in 1979, when Carolus Nolet took over its reins. After reading about the Nolets’ first foray into the US, Carolus decided to finish the journey his grandfather started, and went on an immersive research of the US vodka cocktail culture. Realizing that the vodka was imparting a similar, sharp style to all cocktails, Carolus returned to Schiedam determined to create a vodka that tastes great neat or on ice and is perfect for cocktails. After years of experimentation, he discovered the perfect vodka recipe using a combination of modern column distillation and the unique liquid produced by copper pot stills. He named the new product after the distillery’s oldest, coal-fired copper pot still – Distilleerketel #1, which is fully operational to this day and pictured on every Ketel One Vodka bottle. In 2002 Ketel One Vodka reached the milestone of selling one million cases in a year despite never advertising. In its first advertising campaign in 2003, the brand thanked its drinkers for helping it build its reputation.

Ketel One Vodka is made with carefully selected European 100% GMO-free winter wheat using a combination of modern and traditional distilling techniques. While most vodkas are distilled in column stills, Nolet Distillery also uses its copper stills in the process, creating the characteristic silky soft, pure flavor of their flagship vodka. When the vodka is distilled, filtered and masterfully blended, a Nolet must taste and approve every batch before bottling to guarantee Ketel One Vodka’s signature crisp quality.

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