Parce 3 Year Old Straight Colombian Rum

About Parce Rum

According to a 2013 poll by WIN/Gallup International Association, Colombia is the happiest country on earth — Parce founders (and brothers) Brian, Jim and Patrick Powers hypothesize that this has something to do with the rum. Upon travelling to Colombia, the three brothers were taken by the country’s beauty, culture, and the warmth and hospitality of its people, and they wanted to share the time-honored Colombian tradition of celebrating quality rum with others.

"In South America, they would be drinking rum much more as a sipping rum, enjoying the complexity and character… Certainly sipping rums have existed here [in the United States], but I don’t think there’s been much awareness of them, and we thought maybe we could get the sipping rum on the map here, too."

The Powers brothers were inspired to go into business together by their father, and they found the perfect partners for their venture in another family business — the father-and-son duo of master blenders from Bogota, Colombia, Arthur and Brojen Fenandes Domecq. Together, Arthur and Brojen have over 50 years combined experienced working with rum, and the Domecq family boasts nearly three centuries of history crafting traditional wine, sherry and brandy in the south of Spain (Brojen's grandfather, Jose Ignacio Domecq, was known in the industry as "La Nariz" — the nose — for his expertise in sniffing and blending).