Rebel American Whiskey

About Rebel American Whiskey

Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon by a former Louisville mayor Charles F. Farnsley.

At the time, only limited batches of bourbon were available exclusively for distribution in the southern United States. In the 1980s, this changed when Rebel Bourbon was acquired by LUXCO Spirited Brands. This was also the decade when Rebel Bourbon, at the time still known under the Rebel Yell brand, became popular with rock stars such as Keith Richards, introducing the bourbon to Billy Idol who later dedicated a whole song to the Rebel Yell bottle. Throughout the years, Rebel Bourbon has remained loyal to its rebellious roots and today, more than 150 years later, it is produced at Lux Row Distillers in Bardstown, Kentucky, the birthplace of bourbon – bringing together its heritage and modern tastes.

Rebel American Whiskey is crafted from a blend of bourbon and rye whiskeys, giving it an aroma of rich oak, caramel, leather and red fruits. The palate is dense, filled with sweet plums, raspberries, wheat and rye, and leads to a coating finish accented by oak and hints of chocolate.

Rebel American Whiskey is a bold twist on a classic American brand.

Pick up a bottle today!